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2 articles tagged with "Product Businesses".

Key CRM Functions for B2B Wholesalers, Manufacturers & Distributors

By Eleanor Akester on Thu 25 May 2023 in CRM



In a competitive market, you need to have the right strategies in place to engage customers and set yourself apart from the competition. A modern CRM system with an effective integration scheme and AI-driven technology might be the missing link that takes you from stagnant growth to success.

3 Reasons Why RFM is a Game Changer for Product Businesses

By Jessica Nash on Fri 31 March 2023 in CRM

3 Reasons Why RFM is a Game Changer for Product Businesses

RFM was first introduced almost 30 years ago and, despite the concept being easy to understand, its implementation couldn’t be more onerous. In this blog, we explain why RFM’s potential is still untapped, and how product sellers can overlook its challenges to get straight to reaping its rewards.

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